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  4 Accountability  
  4 CEOs
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  4 Referral Building
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  THIS MONTH'S HIGHLIGHTS
  Networking is Dead
Networking and collecting business cards simply does not work. It’s a very low return on time—in fact—usually a total waste of time.
  100-Day CEO Success Plan
This is an essential tool for new CEOs or CEOs who move from one company to another. The first 100-Days in your role of CEO will often make or break your position.
  Building Rapport with Your Team
As a new CEO, you'll likely inherit or build a new team. It's vital to establish rapport and to learn everything you can from them. Here are the 10 key questions to quickly size-up a new team.
 
  OTHER ARTICLES  
  4 Advertising and Marketing Effectiveness
The bottom line of marketing is growing your business on a cost-effective basis, not creating cool ads.
 
  4 Business Fundamentals Don't Change
The fundamentals don’t change. For superior results, stick to the basics.
 
  4 Business Strategy
Everyday, you and your team are making choices - it’s essential that everybody’s choices are consistent with your strategy.
 
  4 Performance Standards
Detailed performance guidelines and checklist.
 
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